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Why Your Marketing Team Should Not Be the Only One Promoting Your Brand
Traditional marketing, as we all know, often involves organisations enlisting their marketing department to solely promote their brands offerings. This is all well and good for; email marketing,...
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A Social Media Checklist – How Do You Compare Against Competitors?
In the world of social media, staying on top and being the best are the main aims I’m sure you all have. Easier said than done, right? In an ever changing arena, with the likes of Facebook, Twitter...
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Every Brand Should Socially Enable Their Advocates – Find Out How Easily This...
Socially enable? What’s all that about then? In an era where everyone is pretty much using some form of social media, whether that be for personal and/or professional use, it CAN, (note strong...
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To Deliver Great Customer Service… I Quite Literally Went the Extra Mile Last...
I am about to explain the lengths I will go to, to please my customers. You will not believe it… #TrueStory You know how it goes, it all started like any normal week…I’m on my way to the airport to...
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The Role of Content Marketing Is Not Just About Creating New Content But...
We all aim to share engaging content to our target audiences. Content that will not only be seen by the vast majority of our contacts, but also content that they will want to engage with and share to...
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An Industry Insight: The Truth About Social Selling
Here Zoe Sands, Principal Consultant of Zoe Sands and Co Ltd and Olivier Choron, CEO and Founder of purechannelapps have been interviewed to contribute their honest opinion on the topic, social...
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Social Selling – Fish Where The Fish Are
Last week we were lucky enough to be joined by social selling expert, Zoe Sands who is the principal consultant at Zoe Sands & Co. Ltd. Zoe assists organisations in connecting sales with marketing...
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Why Social Media Advocacy is Inevitable
We all know what advocacy is, and when done correctly it can greatly benefit us as brands. Partner this with social media, and social media advocacy becomes one of your best marketing assets. The...
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Why Social Automation Is Not A Cop Out
Just because you use social media automation software to create and send social media posts does not make you’re an unengaged robot. It means you’re being efficient and using your time wisely....
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Communicating with Channel Partners: Considerations and Tips
I often see my customers struggling to write good content on their partner newsletters, e-shots, and portals. Having done it myself for many years, I must admit it’s a tough job and it’s so easy to...
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The Next Generation of Advocacy…
In today’s connected world everyone is interpreting brand advocacy to involve promoting their message through key advocates such as channel partners, sales partners, employees, influencers and...
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What Do These Top Industry Experts Use Social Media For?
Here industry leaders from Avalara, Xerox and social media expert Ian Moyse share their tips as to what they use social media for. What is social used for? Social listening The likes of Will Frei,...
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Content Is King, But Engagement Is Queen
Content is undoubtedly crucial for telling your brands story. The question is how do you encourage your audience to engage with it? Variety As Andy Hill, Social Media Marketing Manager, for Xerox...
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Your Employees’ Voice Really Matters on Social
With Nielsen reporting that 92% of people trust recommendations from friends and family, there is no denying that word of mouth can be one of the most trusted and effective marketing methods for...
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Is Employee Advocacy A Danger To Your Brand?
The controversial value of employee advocacy has received much attention recently, with many tarnishing it with even damaging brand reputation, causing many to approach its use with caution and...
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KPIs For Measuring Employee Advocacy
What do you look for when measuring the effectiveness of your employee advocacy? The current trend for the B2B industry is employee advocacy, and if you have not yet got on the band waggon, I would...
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Why A Social Advocacy Mobile App Is A Must For This Year
Social advocacy, I’m sure you’ll agree, will be huge this year whether it’s through employees, influencers or channel partners. Utilising your advocates’ social media accounts is certainly the way to...
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Have HTML Newsletters Lost Their Mojo?
With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here...
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Who Are Your Social Advocates?
There’s a lot of talk in the social media world about employee advocacy; the act of your employees sharing brand content through their own social media accounts. The popularity of employee advocacy...
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Channel Marketers: Is Marketing Automation the Right Approach for Your...
Email marketing automation, in my opinion, is largely over-played, certainly as a means to communicate to channel partners. Here I am going to uncover the cracks that will make you question its worth...
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Social Media Through the Eyes of Channel Partners
There is no denying that your channel partners see social media as extremely valuable for increasing their overall online presence. The questions we need to ask ourselves are multiple; Are your...
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Socially Enabling Your Channel Partners
One of the most common challenges channel marketers face is that channels all have such varying levels of marketing knowledge and resources. It is therefore not surprising that finding the time to do...
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Proving the Value of Channel Investment
Investing in channel partners has always had its fair share of challenges. Here’s a look at the top challenges channel leaders raised recently at The Channel Meetup event, as well as their solutions...
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How to Expand Your Audience on Social Media
Social media, there’s no denying, can be (when done correctly) a very effective method for reaching a wider audience. But how can you ensure you’re taking full advantage and are using the right...
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Facebook for Work: Can This Social Network Be Utilized As a Productivity and...
Not so long ago Facebook announced it was making a move for a slice of the productivity market pie with their ‘Facebook for Work’ platform, appropriately named ‘Workplace’, which aims to improve...
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